What’s your brand’s personality?

Isn’t it amazing how we’re all totally unique? If you think of your own circle of friends, each one has their own compelling personality. It’s the way we form emotional connections with people. Brands are no different.

Understanding our brand’s personality can help us differentiate ourselves in the market-place. It can also help us see how our customers perceive us.

Think of the personality of some well-known brands.

Apple innovative, stylish, intuitive, cool, casual, easy-going and friendly

Innocent playful, cheeky, naughty, big character, cool, natural, creative

Chanel classical, elegant, comfortable, simple, chic

BBC excellent, reliable, safe, inclusive, quality, benchmark

Which personality traits do you want to convey to your customers? Are they the same traits your customers would attribute to your brand? Who would be your ideal spokesperson? Who would be your nightmare spokesperson?

When we see individual friends they evoke specific feelings in us. How do your customers feel when they buy from you?

 

First posted on SmithHolland’s blog on 19 February 2013

 

Created By Deborah Holland

Deborah Holland is a partner at branding and creative agency SmithHolland Creative. They work with companies who are experts in their field, and know that their branding has the power to make or break them. Deborah is fascinated with how people choose to communicate their messages and has been lucky enough to work in the arts, education, health, and homelessness sectors. For more information or to get in touch visit www.smithholland.co.uk.