For many months I had been talking about developing a series of Business Development e-Courses. I had even put together a Top Tips audio/visual video – 21 Different Ways to Create a Successful Business – with the idea that it may be a format worth using for the e-Courses.
So why was I holding back, procrastinating about letting anyone view it and give me the market research feedback I needed? The answer was, my own belief that it was ‘not good enough’ – yet. I was tinkering with it because deep down I thought it was too simple, my voice-over was just awful and nobody would like it!
The truth is, without market research you never know if you are going in the right direction, producing something that customers will want and pay for. So much time can be wasted trying to make something perfect before it goes out. One company who have learnt that it works to ‘Launch Dirty’ is Microsoft and look how well this form of market research works for them. We, their customers tell them what improvements to make and they listen!
So I ‘Launched Dirty’ and sent out my Top Tips video – 21 Different Ways to Create a Successful Business – in the form of a competition and accompanied by a short questionnaire to generate the market research feedback I need.
It is already generating valuable feedback and the most amazing thing was that the first business to respond was the largest VAT specialist company in Wales. They loved my concept so much that we are now working in collaboration to produce some specialist VAT e-Courses!
So ‘Launching Dirty’ is not only great for market research it can also generate the most unexpected results.
To enter the competition and receive your FREE Top Tips Video with a chance of
winning a 12 month e-Course
[/fusion_text]